Adam Witkowski, Data Scientist and programmer from MIM Solution will take part in the upcoming Data Science Summit 2020 starting on the 16th of October. He will present a case study on personalizing ads using psychology. The presentation will describe the project that combines psychological research about personality traits (The Big Five) with machine learning to improve ad targeting. Data Science Summit is the largest, independent data science conference in the CEE Region. The Conference and Expo will be held fully online and they will be accompanied by the networking events happening stationary in Warsaw.