Products & Services
Insight.MIM platform – decode your customers' behaviour now!
MIM Solutions develops algorithms to automate the calculation of behavioural clustering based on ML.
Our ML experts have developed a unique tool called Insight.MIM, which performs automatic behavioural segmentation of clients, mainly from the broadly understood e-business and banking industry.
How does it work?
Insight.MIM performs fully automated behavioural segmentation of your clients. Profiling customer behaviour based on their actual behavior, it provides an in-depth analysis of customer groups. This allows you to identify the current and future needs and interests of your customers. Thanks to the ML algorithm, we show how the segments change over time. Additionally, as part of the service, we recommend a set of products for each customer and define the segment of each new online user using our API.
What are the benefits of Insight.MIM?
- personalised communication with the customer (including profiling on mail merge)
- adapting the offer and quality of the presented content to the interests of customers
- new quality in customer acquisition and retention of past clients
- accurate forecasting process
- optimisation of advertising campaigns and ongoing correction of the business strategy
What are the competitive advantages of Insight.MIM?
- (key advantage) innovation, i.e. the system automatically calculates behavioural segmentation and dynamically makes it available in the form of an online service
- extremely easy to implement
- identifies segments objectively on a mass scale
- assesses the relevance of segments, e.g. discovers new segments that experts missed
- focuses on internal data and is, therefore, better able to match content than systems that use mostly external data (see The New York Times’ Readerscope).
In today’s digital world, understanding customer behaviour is the key to success. When a brand speaks the language of the target audience, it resonates and increases brand loyalty.