Products & Services
Insight.MIM platform - decode your customers' behavior now!
MIM Solutions develops algorithms to automate the calculation of behavioral clustering based on ML.
Our ML experts have developed a unique tool called Insight.MIM, which performs automatic behavioral segmentation of clients mainly from the broadly understood e-business and banking industry.
How does it work?
Insight.MIM performs fully automated behavioral segmentation of your clients. Profiling customer behavior based on their actual behavior, it provides an in-depth analysis of customer groups. This allows you to identify the current and future needs and interests of your customers. Thanks to the ML algorithm, we show how the segments change over time. Additionally, as part of the service, we recommend a set of products for each customer and define the segment of each new online user using our API.
What are the benefits of Insight.MIM?
- personalized communication with the customer (including profiling on mail merge)
- adapting the offer and quality of the presented content to the interests of customers
- new quality in customer acquisition and retention of the past clients
- accurate forecasting process
- optimization of advertising campaigns and ongoing correction of the business strategy
What are the competitive advantages of Insight.MIM?
- (key advantage) innovation, i.e. the system automatically calculates the behavioral segmentation and dynamically makes it available in the form of an online service
- extremely easy to implement
- identifies segments objectively on a mass scale
- assesses the relevance of segments, e.g. discover new segments that experts missed
- focuses on internal data and is, therefore, better able to match content than systems that use mostly external data (see The New York Times Readerscope).
In today’s digital world, understanding customer behavior is the key to success. When a brand speaks the language of the target audience, it resonates and increases brand loyalty.